
You pay premiums to an insurance company in exchange for life insurance coverage.
If the insured person dies while the policy is in force, the insurance company generally pays a death benefit to the policy's beneficiaries, subject to the policy's terms, conditions, exclusions, and applicable laws.
You choose the people or organizations you want to receive the benefit by naming beneficiaries on your policy.
The goal?
To make sure the people you love aren't left financially unprepared.
TERM LIFE INSURANCE
Straightforward protection for a specific period of time.
Term life insurance provides coverage for a specified period, such as 10, 20, or 30 years, depending on the policy.
It can be a good option for someone who wants coverage during important financial years, such as while raising children, paying a mortgage, or building wealth.
Common reasons people consider term life:
✓ Income protection
✓ Mortgage protection
✓ Family protection
✓ Coverage while children are young
✓ Lower initial premiums compared with some permanent policies
WHOLE LIFE INSURANCE
Lifetime protection with guaranteed features
Whole life insurance is a type of permanent life insurance designed to provide coverage for your lifetime as long as required premiums are paid and the policy remains in force.
Depending on the policy, whole life may also build cash value over time.
People may consider whole life for:
✓ Lifetime protection
✓ Estate and legacy planning
✓ Predictable premiums
✓ Cash-value accumulation
✓ Leaving a financial benefit to beneficiaries
UNIVERSAL LIFE INSURANCE
Flexible permanent life insurance
Universal life insurance provides permanent life insurance coverage and may offer flexibility in premium payments and death-benefit options, depending on the policy.
Some universal life policies also accumulate cash value.
There are different forms of universal life insurance, including:
Indexed Universal Life (IUL)
Cash-value growth is linked to the performance of an external market index, subject to the policy's specific crediting method, caps, participation rates, floors, charges, and other terms.
Guaranteed Universal Life (GUL)
Generally designed around providing a specified death benefit with an emphasis on long-term coverage, subject to policy requirements.
Variable Universal Life (VUL)
Combines life insurance with investment subaccounts and therefore carries investment risk.
LIFE INSURANCE CAN PLAY DIFFERENT ROLES
Your life insurance strategy doesn't necessarily have to serve just one purpose.
PROTECT
Help protect the people who depend on you financially.
PRESERVE
Help preserve the financial foundation you've worked hard to build.
PREPARE
Create a plan for future financial responsibilities.
LEGACY
Leave something behind for the people, organizations, or causes that matter to you.
Life insurance isn't only for married couples or parents.
You may want to consider life insurance if you:
Have children
You want to help protect their financial future.
Own a home
You want your family to have resources to help address housing expenses.
Have people who depend on your income
Your income may be difficult to replace if something happens to you.
Own a business
You may have financial responsibilities connected to your business.
Want to leave a legacy
You want to create a financial benefit for your beneficiaries.
Want permanent coverage
You may be interested in coverage designed to last your lifetime.
Already have coverage
You may want to review whether your existing coverage still matches your current life.
There isn't one number that works for everyone.
Your needs may depend on things like:
Income • Mortgage • Debts • Children • Education Goals • Existing Coverage • Financial Obligations • Long-Term Goals
That's why we don't believe in simply giving everyone the same recommendation.
Your coverage should be based on YOUR life.
Depending on the circumstances and policy terms, beneficiaries can generally use life insurance proceeds for a variety of financial needs, including:
🏠 Housing expenses
💰 Income replacement
🎓 Education expenses
💳 Financial obligations
👨👩👧 Family support
📈 Wealth and legacy planning
❤️ Charitable giving
The beneficiary generally has flexibility in how the proceeds are used, subject to applicable law and the policy's terms.
It's about protecting tomorrow.
You work hard to build your life.
Your income.
Your home.
Your family.
Your dreams.
Your accomplishments.
Life insurance can help protect the financial foundation you've worked so hard to create.








